Pulse Marketing

Pulse Marketing’s goal is to create heartfelt marketing that engages audiences through emotional, authentic connections. I love that I am able to provide this kind of work to our clients. More so, I love that I get to convey this desire through our own social media channels, which are Instagram, Facebook, and LinkedIn.

In order to show off who Pulse is, I use artsy imagery and real pictures of us in the office and at events. Using real pictures of us, helps for us to seem human and relatable. I also use our colors of charcoal, white, grey, and copper to create a warm and welcoming digital environment. Additionally, I use our brand typefaces of The Historia and Open Sans to create a minimal and elegant mood.

When strategizing and creating the content calendars for the quarter, quotes and stats regarding business and entrepreneurs are used to show what we do and how we stay motivated. Similarly, we we post graphics regarding our services. We always use a tone of voice that comes across as helpful, rather than “sale-sy.” This way, not only our imagery is authentic, caring, and professional, but also our tone. In addition, we post team spotlights, mockups of our work, images of new hires, and much more. To post on and manage our social media platforms, I use Gain App and Buffer.

Social media is one of the first places, if not the first, where people go to check out a company. It is my duty to draw the consumer in and make them want to be part of the Pulse Marketing family.