NickRewind

NickRewind was another fun account to work on due to the massive amounts of nostalgia surrounding these shows. We frequently took advantage of it for our social strategy and created some fun stories for the fans.

This bracket quickly became NickRewind’s highest performing Instagram Story of all time with 2.6 million (4 times the average) and 911,067 impressions (227 times the average). People really love brackets and this story proved it for us.

This Instagram Story is our second highest performing story of all time for Nick Rewind with 188,531 impressions (3 times the average) and 4,813 engagements (just above average).

It was so fun to make because I got to look through old Nickelodeon photos and then photoshop the differences in.

This is one of our higher performing Instagram Stories and it’s most likely because we banked on the nostalgia of the old Nick show theme songs.

Making this Instagram Story was so much fun because I loved all these shows when I was a kid. I thoroughly enjoyed searching for both before and after pictures and fans ended up enjoying this story as much as I did. Nostalgia-focused stories tend to perform well for us because the fans love looking back on the shows they grew up with too.