Nick Jr.

Nick Jr. is an extremely tough brand to market because you are marketing to parents, using children’s characters. Therefore, grabbing parents’ attention and keeping it was to be an extremely difficult challenge. I accepted the challenge and put in a lot of effort to do what many people had tried and failed at. After working on Nick Jr. with much testing, the account saw more growth than ever after I began strategizing and producing. Within the first quarter, we saw the follower and engagement numbers grow and keep growing afterward.

This is one of the pieces I am most proud of from my time at Nickelodeon. This project started with the thought of, “how can we help parents who have been through so much during this pandemic? Who might not have access to therapy?” So I pitched the idea of doing an Instagram Takeover with a therapist so those parents could get at least a little bit of professional advice. We then reached out to Dr. George James who we have worked with before for other projects and he was ecstatic to be a part of this. He filmed a call-out video that we posted the week before the takeover, asking parents to submit questions. Then, the following week, we posted this video of him answering a few of them. It didn’t perform amazingly in regard to impressions and engagements, but did perform above average for profile visits and shares. To me, that is a win! This project affected a few people so deeply that they had to share it or visit our profile to check out more content we were making. I’m thankful that I had the opportunity to produce this project.

Being that we are trying to convert Nick Jr. to being parent focused, I thought, “what do parents need?” They need to relax.

I think one of the coolest things that apps like Calm have to offer are visual breathing exercises, so I decided to draw inspiration from them and create one for Nick Jr. parents. It was so fun to make. It feels to me like being at the spa with Peppa The Pig.

This is another story I made for PAW Moto. I created this Instagram Story format for It’s Pony and it performed pretty well. So, we started trying this format for other show accounts as well. This one was fun to make because I was creating collages and hiding pups in them. It performed just below average for this account, but this format has performed extremely well for us elsewhere. I am still proud of that and the fact that I ideated this format.

This might be my favorite Nick Jr. Instagram Story that I’ve made. The PAW Patrol pups are so cute and this episode was all about donuts. So of course I thought to gamify a story for viewers swipe the motorcycle to where it can hit the donut.

This story performed about average in regard to impressions, but almost doubled our average engagements. It may not be the highest performing story, but I am still very proud of it because of how fun it was to play and to make. It was a great way to show what the episode will be about without being super tune-in.

We did a Find The Sticker story like this for the Nickelodeon account and it quickly became one of our top performing Instagram Stories of all time. So of course, why not try it for Nick Jr.?

Naturally, this became Nick Jr.’s highest performing Instagram Story of all time with 85,769 impressions (almost triple the average) and 10,541 engagements (almost triple the average).