Istanbul 2024 Brand Manual

The Brand Manual was a semester-long assignment where I was to brand the hypothetical Istanbul 2024 Bid-City. In order to complete this task, it was important to embrace the spirit of the games while also intertwining Istanbul’s own spirit and culture.

During my research, I was inspired by the many shapes and mosaics that play a prominent role in Istanbul culture. I played with these types of shapes and incorporated colors that were warm like the summer olympics, but also abundant colors found among many Istanbul images.